WINERIES

Australia is known for its wine country. The variation in topography, climate and soil allows for a wide range of wines to be produced. The major varieties are Shiraz, Chardonnay, Merlot, Cabernet Sauvignon, Semillon, Riesling, Sauvignon blanc and Pinot noir. With such an incredible offering at our doorstep, it’s easy to see why Australian wine has become part of the culture. It might be astonishing to hear, but what attracts people to wineries and what sells wine at wineries isn’t the wine – it’s the atmosphere.

A bottle of Sauvignon blanc served in a plastic cup is worlds away from one served in a sparkling tall wine glass. Perception is everything. If you’re looking to set your product apart from the rest, treat your wines like the premium product. Create an ambient atmosphere, lay out the best wines and set the table with the shiniest flight of wine glasses. Leave no room for error; even the slightest mark on a sparkling glass can ruin the experience. Such a mistake can turn the perception of a premium wine into box wine. Invest in a good warewasher to leave nothing to chance.